See how HowNow used branded juice bottles to boost their stand, their socials and their brand presence at Learning Technologies 2025.
The brief
HowNow, a team focused on making workplace learning more engaging, approached us ahead of the Learning Technologies Show 2025 with a colourful concept. They were exhibiting at London ExCeL and wanted something fun, eye-catching and refreshingly on-brand to serve at their stand.
They’d already designed their labels – renaming each flavour, assigning a unique colour and adding hand-drawn elements to bring their bottles to life. Our job was to bring the juice.
With the creative vision already in place, we stepped in to make it happen.
Our approach
HowNow chose a vibrant line-up of five flavours across two sizes – our standard 250ml and our 60ml shot bottles:
- 67 x 250ml – Strawberry and Banana
- 67 x 250ml – Mixed Berry
- 66 x 250ml – Orange and Banana
- 75 x 60ml – Antioxidant Shot
- 75 x 60ml – Brain Booster Shot
In total, we delivered 350 bottles, each one chilled, fresh and ready to go.
Their label artwork featured a strong visual identity without traditional branding – just bold colour coding and their brandmark. The result? A distinctive, playful feel that tied in perfectly with the spirit of the event.
Smooth delivery
As luck would have it, our sister company The Barista was also setting up for a different event at ExCeL on the same day. So, we hand-delivered the full order straight to HowNow’s stand during setup. It was a seamless drop-off that made everything even easier on their end.
The results
The juices were a hit on the day, but the brand impact went far beyond the bottle. HowNow used their branded juices to draw people in, spark conversations and support their social strategy. With playful video content showcasing the juices on social media, the bottles became a talking point, a content tool and a brand moment all in one.
Fantastic feedback
We checked in with HowNow post-event. Here’s what they had to say:
“Working with Brand Juice was a great experience from start to finish – the team were super helpful, offering guidance on order quantities, design elements, and delivery. Communication was smooth and their friendliness and responsiveness really stood out.
The juices themselves were delicious, beautifully packaged, and very well received by everyone who tried them. We especially loved the ability to personalise the bottles and choose from a wide range of flavours and ingredients, which made the whole process easy yet fully customisable.
We’d definitely recommend Brand Juice for their excellent service, quality products, and seamless experience!”
Georgia Inwood, HowNow
The impact
This was our first time working with HowNow and their creative approach made it a standout project from the start. Their label designs brought real personality to the bottles, and it was brilliant to see them used to full effect, both at the event and across social media.
From eye-catching visuals to content with real reach, this project showed how branded juice can be more than just a giveaway – it can be part of the whole campaign. Bottles that look good and get people talking? That’s our kind of blend.
Got a bold idea for your next event? Let’s bottle it! Get in touch and we’ll help you create an impactful juice activation.