Lancôme brought skincare and wellness together for the UK launch of Absolue Longevity MD. We supplied 1,500 fresh juice shots for its three-day Longevity Clinic at Selfridges London.
What we provided:
- 1,500 x 60ml glass juice shots
- Three fresh flavours: Vitamin, Radiance and Antioxidant
- Clear labels designed in-house with a vertical Lancôme logo
- A 7am launch-morning delivery to Selfridges, Oxford Street
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The brief
Agency Wolf and White approached us on behalf of Lancôme ahead of the UK launch of its Absolue Longevity MD skincare range.
Running from 3 to 5 July, the Lancôme Longevity Clinic took over a lounge in the iconic Oxford Street Selfridges. Visitors could try the new range and enjoy facials and skin analysis, with talks running across all three days too.
With plenty happening around them, the juice shots needed to feel at home in the polished setting. The brief was refreshingly simple, pairing three colourful flavours with a deliberately minimal label: clear, with the Lancôme logo positioned vertically to match the branding used throughout the clinic.
Our approach
A shot of bold colour
The flavour line-up was Vitamin, Radiance and Antioxidant shots, split evenly across 1,500 bottles. Lined up together, the juices went from red to orange to green, creating a bold traffic-light effect that worked especially nicely with the clear labels.
Less is more
The client chose our free in-house design service to produce the labels. Working to the brief, we created a clear label with a single Lancôme logo running vertically down each bottle. With the juice providing the colour, the finished bottles looked sleek and unmistakably Lancôme.
Ready for 7am
For most events, we recommend delivery the day before, so everything is chilled and ready without any launch-morning pressure. This brief needed something different and the full order had to arrive at Selfridges on the morning the clinic opened.
We coordinated with our courier to arrange a 7am delivery, making sure all 1,500 shots reached Selfridges in time for the pop-up’s first day.
The results
Once the clinic opened, the shots started popping up across Instagram and TikTok. The traffic-light colours looked brilliant on camera, with the Lancôme logo standing out clearly against each juice.
It’s exactly what we love to see. The shots added something fresh to the experience on the day, then kept working for Lancôme in photos and videos shared by attendees online.
The impact
Sometimes the simplest briefs are the most satisfying to get right. The finished shots looked right at home in the space, and seeing our bottles at Selfridges for Lancôme was a very proud moment for the whole Brand Juice team.
Planning a launch or pop-up? Get in touch and we’ll create branded juices that fit the brief.